TurnFile
SoonThe next product from the WWDC studio. In development now.
Coming soon( What We Do Collective )
MAKING BIG IDEAS ✶ IMPOSSIBLE TO IGNORE®
What We Do Collective is a creative studio. We help startups and early-stage companies build high-value brands, films, and products, especially when it matters most: pre-raise and post-raise. And we build and ship our own apps too.
Eco✶
Beam✶
Nanotronics✶
Tapcart✶
Indeed✶
Kroger✶
Tillamook✶
Call of Duty✶
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( /01 Studio — Apps We've Shipped )
We don't just make creative for products. We build and release our own.
TrakMac
iOSVoice-first macro tracking for lifters. Describe a meal out loud and TrakMac estimates the macros, no searching, no barcodes.
Designed, built & shipped by WWDC
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Family Stories TV
iOS / tvOSA private streaming home for your family's films and memories, organized and beautiful, on the big screen.
Designed, built & shipped by WWDC
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Creative that speaks clearly, scales smoothly, and moves the needle.
( /02 Selected Work )
Eco App / Paid Media
“What Is That?” Campaign
A paid-media campaign targeting Eco App personas. Under a $1,000 ad spend, we found an algorithmic hit with the vertical cut.
+1MTotal views
95%Completion rate
<$1KAd spend
Eco / Brand Film
Unleash The Stables
Out here, everything depends on the Stables. And the Stables are being tamed by a new breed of pioneer. Build with Eco, and you, too, can unleash the Stables.
Eco / Campaign
The Stable Economy Grows With Eco
A vintage-styled film charting how everyday spending on stable value is reshaping the digital economy, and Eco's role at the center of it.
( /03 Events & Activations )
Live activations and ideation, built to delight and surprise.
Beam / Live Activation
The Beam Block
At ETH Denver, we got vendors across the conference area to accept Beam payments for the weekend. Coffee, cupcakes, BBQ, all bought with US stablecoins, in real life. We gave real business owners stablecoin acceptance years before it went mainstream.
$20K+Moved in one weekend
IRLReal-world payments test
YearsAhead of the market
Bend / Festival Activation
FWBFest × Bend
Bend was the official Web3 wallet and stablecoin payment partner of FWBFest 2024, well before Coinbase or Base brought payments to festivals. From food trucks to the afterhours bar, every payment touchpoint was taken fully onchain, giving crypto-native attendees a glimpse of what an entirely onchain payment experience could feel like.
Beam / Live Activation
Beam Burgers & Tacos
We stood up DoorDash, onchain. Over the weekend we delivered 65 “Beam Macs” to attendees paying in stablecoins, until organizers objected to outside food coming in. So we pivoted: the next day, Beam Tacos from a food-truck vendor inside the venue, moving 158 tacos over the course of the day.
65“Beam Macs” delivered
158Tacos, day two
OnchainDoorDash, stood up live
( /04 Film & Branded Video )
Award-winning films and branded video.
( /05 Brands We've Shaped )
Narrative, identity, and product for brands we've helped bring to life.
( /06 Services )
BRAND NARRATIVE ■ VISUAL IDENTITY ■ PITCH DECKS ■ LAUNCH FILMS ■ iOS PRODUCTS ■ CAMPAIGNS
We act as Brand Marketing Strategy & Creative Leads for your small but growing startup, whether you're pre-seed, post-raise, or somewhere in between. We help early-stage teams define their brand, sharpen their story, and produce the creative assets needed to stand out, get funded, and scale fast. From pitch decks to brand launches to shipping real products, we bring senior-level thinking and hands-on execution without the cost of a full-time team.
( /07 About )
Remote / Worldwide
Senior-level creative, on demand. Story, then craft, then system, so every deliverable has a clear purpose and avoids unnecessary complexity.
Story → Craft → System
Pre & Post‑Raise
Brand · Film · Product
1M+Views, and we stopped counting
$20K+In stablecoins, moved through a coffee cart
223Burgers & tacos sold onchain
( /08 Awards & Recognition )
- The DrumWork of the Week, Winner — Kilz “Every Project is Worth It”
- The Brand Film FestivalBest Editing — Audi “Reality Check”
- Global Film AwardsBest Commercial / Branded Video — Inventing The Helix
- Cannes Int'l Cinema FestivalBest Documentary Short — Inventing The Helix
- IndieX Film FestivalBest Web & New Media, Best Documentary Short — 4x4x48
- San Francisco ArthouseBest Micro Short — I Need To Get Out
Plus selections at Marina Del Rey, Silicon Beach, Hollywood Film Fest, Maine & LA Outdoor Film Festivals, and more.
Creative can be expensive. We make it efficient.
Creative can be messy. We make it manageable.
Creative can be everything. We make it count.
Let's turn your vision into something that moves people, and moves the needle.
Book a 30-minute intro call, or send a note and we'll get back to you.